30 Great Voice Search Stats Digital Marketers must know in 2021

Voice search assistants are improving and becoming more intelligent all the time, completely changing how consumers interact with their digital devices. In a world that is becoming increasingly hands-free, this technology is rapidly evolving to meet and surpass our expectations. Voice-enabled phones, speakers, home assistants, and other technologies are becoming a part of our daily life. A large number of consumers now use this technology to find products and services online because it is far handier than typing.

Instead of turning on the television to get the latest updates, people ask their phones queries such as, “Okay Google, what are the latest updates on foreign affairs?” and get immediate thoughtful answers. Voice search has gradually become a significant aspect of Search Engine Optimization (SEO), and it isn’t going away anytime soon.

You’ll generate more traffic to your website and boost your SEO score to new heights if you optimize your content for voice search. Because hardly everyone has adopted voice search yet, you will gain a competitive advantage. Hence, It’s crucial to comprehend the historical, current, and future dynamics mentioned in this article to understand how and why voice has expanded so quickly.

So, let’s take a look at the 30 latest voice search trends and statistics, which have been categorized on different basis to show you why it’s critical to get in the act as soon as possible and join the voice search boom.

Significant Voice Search Trends and Statistics 2021

1. Data from Gartner depicted that, By 2021, 30% of web browsing will be done solely by speech.
   By 2021, roughly a third of all web surfing sessions across all search engines will be fully screenless, according to voice search statistics. While this may appear to be far-fetched at first, consider how many people already use Amazon Alexa, Siri, or Google Assistant. Many people already conduct searches without using a screen.
2. According to Google reports, More than 100 languages are currently supported by Google speech recognition. Google continues to make native voice input available to mobile users, allowing an increasing number of people worldwide to use voice search in their local language. Google currently utilizes speech recognition in over 120 languages and dialects.
3. PWC says that Voice assistants are used by 29% of consumers to ask brief inquiries. Many consumers prefer voice search, which they utilize on a daily basis to find answers to simple inquiries.
4. Every day, two out of every five adults conduct a voice search. Many individuals, according to Edit, only use voice search once a day.
5. According to The Global Web Index, 14.25% of 16-24-year-olds use voice search on their phones. Voice search on mobile is used more frequently by 16-24 years old (25 per cent) than by 55-64-year-old (9 per cent).

Voice Search-Enabled Devices are Growing at a Breakneck Pace

6. Businesswire informs that In 2020, globally smart speaker sales hit a new high of 150 million units. Despite the pandemic, demand for smart speakers skyrocketed last year, especially during the holiday season.

7. Global smart speaker sales will top $30 billion by 2024, according to Global Market Insights. In the near future, smart speakers are likely to become one of the most popular consumer electronics goods.

8. According to data from Comscore, more than half of smartphone users now utilize voice search. By 2021, the majority of smartphone users around the world will be using speech technology to search.

9. Based on the report from Global Web Index, 34% of those who don’t have a voice assistant are interested in getting one. The smart speaker industry is expected to rise due to late adopters.

10. By 2021, smart speakers will outnumber tablets. Tablet sales are marginally falling, thus, according to Canalys, making it easier for smart speakers to overtake them. By 2021, smart speakers are anticipated to supersede tablets. Voice-activated speakers are most widely used in countries like the United States, where one out of every four families already has one.

Consumers Day-to-Day Routines Including Voice-Enabled Device Interaction

11. Voice technology is used by 5.48 per cent of customers for generic search queries. According to Searchengineland, nearly half of people use voice search technology to get answers to common questions on the internet swiftly. As previously said, speaking is often considerably faster than typing; therefore, this is a natural trend. Users flock to voice searches for quick, straightforward answers whether they are on the go or have limited time.

12. A voice search result page takes 4.6 seconds to load. According to data collected from Backlinko, Voice search result pages load far faster than the average page, which takes 8.8 seconds to load. This translates to a 52 per cent faster loading time for voice search results pages.

13. According to PwC, 65 per cent of people aged 25 to 49 use voice-activated gadgets at least once a day. The 25-49 years old group is the most likely to conduct daily voice searches, followed by 18-24 year old and 50+ year old, respectively. Though voice searchers aged 25 to 49 are the most active, the 18-24 age group is credited with driving the early adoption of the technology.

14. As per PwC, 61 per cent of people aged 25 to 64 said they would use speech devices more in the future. This tendency is mirrored among the 18-24 generation, with 57 per cent saying they will expand their speech device usage in the future years.

PwC also offers the following insights:

15. Voice assistants are used by 9.35% of users to check the weather and news. With the help of their voice assistants, 35% of people keep up with the news and check the weather. 15% would instead do it the old-school way.

16. Voice navigation and traffic are used by 10.54 % of monthly consumers. Voice assistants assist 19% of consumers (on a daily basis) and 54% of consumers (monthly) in navigating or checking traffic.

17. Voice searches will become more common in the future, according to 71% of wearable gadget owners. Users of wearables are the most optimistic, but tablet and speaker users aren’t far behind.

18. Fifty-two per cent of individuals, according to Google, keep voice-activated speakers in their living rooms. They’re kept in 25% of people’s bedrooms, while 22% keep them in their kitchens.

Customers Use Voice Search To Make Purchases

19. According to PwC, Every month, 40% of consumers utilize voice to order or purchase something. People use voice assistant devices to make purchases, but only 10% of them do so on a daily basis. 50% of customers never use a voice assistant to place orders.

20. 43% of those who own a voice-enabled gadget use it for online shopping.
Almost half of those who have a voice-activated gadget use it to make online purchases. However, many consumers remain dubious and are cautious when utilizing voice search for online shopping.

21. Voice is predicted to be a $40 billion channel by 2022, according to OC&C Strategy Consultants. Consumer spending on voice shopping is estimated to be approximately $2 billion now. Today’s marketers must understand the voice of their customers to capitalize on this revenue-generating opportunity.

22. Narvar shows Up to 43% of those who have a voice-activated gadget shop with it. Consumers of all ages utilize their smartphones to help them make purchases, with a 41% increase in 2018.

23. Google says 52 per cent of smart speaker owners want to hear about offers, sales, and promotions from brands. Consumers are interested in developing relationships with brands through voice communication.

Local Search and a Surge in Valuable Phone Calls are Strongly Tied to Voice Commands.

According to the data collected from BrightLocal

24. Seventy-six per cent of smart speaker users conduct local voice searches at least once a week. Voice searches are used by 46 per cent of users on a daily basis to find information about local companies.

25. Voice search is used by 51% of consumers to find eateries. Though consumers investigate a wide range of businesses on their speech devices, from hotels to doctors to insurance firms, this is the most typically voice-searched business.

Voice Search Leads to Incoming Phone Calls, which are a valuable conversion to any business.

26. BIA/Kelsey finds out that calls generate 10-15 times more profitable than web leads. Voice searches can lead to calls, which are one of the most lucrative conversions for marketers. You can monitor your total ROI and optimize accordingly by tracking the calls generated by voice searches (source: )

As per the source: Forrester study,

27. Leads from the call convert 30 per cent faster than those from the internet. Calls yield a faster return on your marketing spend.

28. In the last 12 months, 41% of businesses claim to have raised phone conversion rates by 25% or more. Consumers are not only calling more as a result of COVID-19, but they are also calling with a higher desire to buy. Many businesses are seeing an increase in call volume and value as a result of COVID-19.

Increasing Voice Search Conversions by Personalizing the Caller Experience

29. SmarterHQ claims that consumers only interact with marketing communications tailored to their individual interests, according to 72 per cent of respondents. Marketers who consider their customers’ previous brand encounters — both online and over the phone — are more successful.

30. While Glassbox Digital says that Customers believe that a company’s experience is just as necessary as its products and services, according to 80% of respondents. Customers will likely move their business elsewhere if you fail to create seamless experiences that make them feel valued and known.

CONCLUSION

Now that you’ve learned 30 useful voice search statistics, you can start putting them to work for your e-commerce firm. All of these facts plainly demonstrate that voice search isn’t slowing down anytime soon, if at all. As more and better devices enter the market, voice search will become more accessible.

Whether you’re looking to optimize your digital commerce page or increase your tech e-commerce store’s sales and marketing plan, these voice search analytics will come in handy to help you understand where e-commerce and mobile e-commerce are headed. The earlier you start optimizing, the quicker you’ll see incredible results. Start by remembering these key voice search statistics, and you’ll be able to utilize the power of voice search in no time fully.

Related frequently asked questions(FAQs)

How can you use voice search to generate more calls and customers?

– Traditional text searches take longer than voice searches. Long-tail keywords and queries that are likely to be spoken aloud should be optimized in your content.

– Although the keywords and queries for voice searches differ from those for typical text searches, the same SEO concepts apply. To ensure that you rank well, follow SEO best practices.

– Provide an easily accessible phone number and address, update your Google business listing, and include “near me” in the title tags, meta description, and anchor text to optimize for local searches.

– Analyze voice search calls to see if you should retarget the caller and, if so, with which ad campaign.

– Analyze phone interactions to see how successfully each location converts callers into customers — and which strategies are most effective — and share best practices.
 

Is the voice assistant Siri better and faster than Google assistant?

Siri is no doubt the most popular voice assistant among mobile users, according to statistics. It’s worth noting that Siri is used by 45.64 per cent of smartphone users. Only 28.70 per cent used Google Assistant in comparison. According to Tim Cook (CEO-Apple), Siri has 375 million monthly active users in the United States.
Google Assistant answered the voice queried 92.9 per cent of the time correctly and comprehended every question they asked. Siri learned 99.8% of the questions and answered them perfectly 83.1 per cent of the time, whereas Alexa understood 99.9% of the questions and answered them correctly 79.8% of the time.

What is the future of Voice recognition?

Daria Evdokimova, CEO & Co-founder of Voiceops, says that
“Given the present rate of advancement, it’s highly unlikely that machine-driven speech-to-text will not outperform human transcription in both accuracy and speed over the next 5-10 years. We’re not quite there yet, but we’ll be there soon. As we continue to collect more speech data through in-home and mobile virtual assistant apps like Siri and Alexa, the rate of development will accelerate in the next few years.
Logical language processing (NLP) will most likely be used directly on audio data rather than on transcripts of audio data, and I believe this is a natural progression. Humans comprehend and digest audio data by identifying how various sounds combine to form words, rather than converting speech to text and then reading it..”

What are the disadvantages of voice recognition?

The Disadvantages of Voice Recognition Software:-
1. Lack of Accuracy and Misinterpretation.
2. Time Costs and Productivity.
3. Accents and Speech Recognition.
4. Background Noise Interference.
5. Physical Side Effects.