4 Ways to Find Less Competitive Keywords to Rank

What are Keywords?

Simply put, keywords that optimize your content. These words or phrases are those that are added to your content material to increase the traffic and SEO rankings of your website/page. These words or phrases are researched upon to be chosen for your content on the basis of competition and the number of searches it has received. Although, curating in keywords that are lesser in terms of competition are more ideal, the combination of phrases that shows relevance to the content is also ideal. Keyword research has become one of the most principal steps of SEO campaigning. 

Why? The Google algorithm has been ever-changing. The one partner they have stayed loyal to in terms of digital marketing is keyword optimization. This tool helps a content developer/marketer to strategize their content in terms of identifying how the general audience targets their topics. This also then breaks down to how their target audience is brought into their page and how the content is viewed in their eyes. Social media is also a great way to generate growth onto your webpage, but keyword search is a promoted way to drive organic traffic into your webpage through search engines.

This also means using the right tool to generate these keywords. Some SEO tools include :-

What are Competitive Keywords?

After establishing keywords that suit best with your content, you need to find those that have high search volume, low competition. Starting out, it may be very difficult in staying relevant in the SERPs (Search Engine Results Pages). The promoted websites that have been in the zone for quite sometime would receive a better face front than you might and that’s okay.

A way to move up the ladder would be to include in keywords that are low in competition. Other websites may have a higher domain rating or might run PPC campaigns to promote their page. This would require a budget to maintain and extra levels of effort to maintain in the starting period.

Instead, using long tail key phrases (keywords) that would generate low competition towards the website and hence becomes a target with traffic generation. Once your build your way to the top, you can start using keywords that are more higher in competition to stay at par with your competing content creators. Also intending that you may not have to put extensive effort on your link building  to generate in organic traffic. 

Keyword Search - WordStream
Keyword Search – WordStream

Long-tail keywords are short phrases that contain about 5, and are more in detail about the product/service/content you wish to describe. Long-tail keywords would then not create a generic material and rather a formulation of words that describe your intended product/service. This has become increasingly more revenant because of home devices such as Alexa and Siri.

People tend to speak on their phones similarly as they talk to their friends. Because of which, long tail keywords denote a more accurate description rather than an inclusive keyword. Search engine optimisation with voice becomes a great medium to ensure low competitive keywords stay relevant, which ensures the websites to stay more accurate to what they intend to search upon.

This works hand in hand for both the audience as well as your website. 

How to find Low Competing Keywords?

Simplify your content

The first way to start would be to jot down ideas. However it may be, break it down and simplify it. If you’re looking to sell a service eg; car washing, frame the basic services that you may provide, and include the time frame it takes and more. Ensure you have about 10-15 ideas in mind for keyword research. Use an SEO tool and understand the keyword density, competition, and PPCs for these words. Once you receive the understanding of which word identifies with the audience more and has a lower competing rate, expand on that to create phrases that identify best with your target audience.

It’s all too easy to conceive keywords at the surface level, yet they might have a lot of diverse meanings behind the surface. The purpose behind a search is so essential to your ranking capability, you must interpret the keywords you target with extreme caution.

You should also keep in check the analytics and insights of your website and understand what is prominently more selling or more searched upon while clicking on your content links. Once your bucket is full, we analyze for the low competing words. 

Use a keyword search tool

Using one of the tools mentioned above, you can analyze the long-tail keywords that are prominently used in correlation to your primary keywords. Find ones that stand out with lesser competition but medium-higher volume rate. Either you can use filters to change your competition value, Keyword Difficulty option or they already may be inbuilt with your search tool. Although a worded phrase, it should be accurate to what you aim to sell. Search up to see different search engines and how the competition rate would be for Google, Yahoo, and Bing.

Higher the volume, the better.

Keyword volume analyses the number of times a keyword has been searched upon and the time frame that it has been searched within. This determines how popular that keyword is and how much traffic it could bring into a website. Understandably, more niche keywords would have a higher volume structure, and that is why accuracy is deemed to be highly important in long-tail keywords. 

Just a search away!

If you want to expand your research on what the most searched topics are that contain a higher volume rate, you can always Google search it. Type in a phrase, and scroll to the bottom to curate the keywords that relate the most to it under Searches Related to. You could use these key phrases to add to your keyword list or get creative with it. It is in better understanding to click on those related searches and go through their related searches as well. This may help you play fill-in-the-blanks to make it specify your content. 

'Searches Related to' column on Google
‘Searches Related to’ column on Google

LSI (Latent Semantic Indexing) keywords are also helpful in understanding what may be the closest to accurate to your content. The way search engines comprehend a page of material is determined by semantics. 

These are terms that are generated by search engines that are related to the topic that is prominently SEO generated. Ideating keyword phrases may require a lot of creativity and LSI keywords help to identify the related phrases that help you create more keyword phrases.

LSI Keywords
LSI Keywords

Analyze the competing team

A way to stay on the topic would be to understand the keywords that your competitors use. Look for similar content to yours, understand how they’ve framed their keywords and how you can use these strategies they have used to create your own keywords. Go to the pages that they’ve generated the most clicks on with their content and see how the format of their keywords has let them generate traffic. 

But it doesn’t imply a keyword is essential to you just because it is to your competitor. Identifying what keywords your competitor are attempting to position for, on the other hand, is a wonderful method to help you re-evaluate your keyword list. Using some keyword tools, you can analyze certain web pages directly, and hence, you can understand where the rankings differ, which all are similar and overlaps, and which are the high functioning ones that you may have or have not used that the competitor goes backhanded for. 


Keyword competition varies with many factors. While starting out, low competing keywords are an idealistic marketing tool to use since it is highly cost-effective and a great way to climb on top of the page. These keywords will offer your content a great higher probability of ranking, getting to the top of search engines, and achieving your business objectives. The method could be time-consuming, but once you have found the right tools and strategies to maintain the ranking of your websites, the finding, and management of content keywords.

Other ways to stay relevant would be to keep updating and adding in keywords so that your website would also stay related. This would help build your brand persona in staying current with the changes that take place in the SERP. 

To reach on top of search engine pages, you may not necessarily require less competitive keywords but other factors such as domain rating and link building. This may also result in creating content with high competition but also higher search volumes. 

Frequently Asked Questions (FAQs)

What is a good keyword difficulty?

Keyword difficulty entails the competition that exists for a specific keyword and how difficult the keyword is to rank. If the competition is high for that specific keyword/phrase, the keyword difficulty would be higher. It is an SEO marketing tool that is used for analytics of content management and by keyword websites. If the KDS is above 70%, the harder it is to compete with other high-ranking websites. This would be time-consuming to moderate and bring to the top of the page.

Idealistically speaking anything under 30% KDS brings your crowd. This should be ensured to also have medium to high volume rankings. If you find keywords between 30% and 70% with a good level of volume ranking, these keywords may do you the best work for your content. The KDS is determined by the content in your page, sharing domains, building backlinks, and domain ratings. 

Is SEO better than Google ads?

SEO is more of a marketing tool that brings in organic traffic that helps in the creation of content and how a website presents itself. SEO orbits around bringing in traffic using material that engages and is eye-catching to the audience. Ads are used as a form of advertising that targets your website using certain keywords and distributes it to those who find it relevant. SEO and Ads work hand in hand. Ads may give a short-term result to boost your page and bring in an audience, but SEO helps in the long-term management and upholding of the website and its growth. 

Can you pay Google to rank higher?

No. It is stated that Google tries to be fair with its page ratings. Google changes accordingly with its algorithm, and understanding the basic foundations of the algorithms and curating your website/webpage and content accordingly helps market your website higher. Google ads offer services such as Pay-Per-Click but do not allow you to pay to rank your page higher.

It ranks higher in accordance with relevance to the topic or the location from where you have accessed the search. At the end, organic traffic would be generated only through optimizing your website and advertising brings in traffic that may be deemed inorganic. 

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