Digital Marketing Interview Questions: Everything You Need to Know to Ace a Digital Marketing Interview

Digital marketing or internet marketing is being utilized by most businesses which is why it becomes important for budding digital marketers to be prepared for common interview questions.

Today, marketers are in demand for various digital marketing posts. While this is a newly emerging field, there are many contenders for the job positions. To stand out, you must answer the digital marketing interview questions in a concise yet informative manner.

What jobs can a digital marketing interview get you?

A digital marketer can apply for many jobs. If you’re a writer and have knowledge of internet marketing tools like search engine optimization, you can become an SEO marketer.

Digital marketers flourish in positions like social media marketer, email marketer, and trap developer (if you’re adept at coding) as well as leadership positions like marketing coordinator or online marketing manager. For every position, particularly digital marketing interview questions are asked. A basic overview of digital marketing will help you ace them all.
We have compiled a series of best digital marketing interview questions for you with answers! Make sure you know these all before you walk into an internet marketing interview. The job will be yours in no time. 

Standard digital marketing interview questions

What are the different types of digital marketing?

• Social Media Marketing

• Viral Marketing 

• E-commerce Marketing 

• Affiliate Marketing

• Influencer Marketing

• Digital Billboard

• Mobile Advertising

What are the categories of digital marketing?

Digital marketing comes in two categories. Both serve different interests. Inbound marketing utilizes websites and social media platforms to create awareness about the company or business’s operations. Outbound marketing breaches out to potential clients and attracts, delights, and engages them with content and product. 

What is search engine optimization? Explain ‘keywords’.

Search Engine Optimization generates more traffic for website content. It helps score organic audiences and interests them to further connect with the brand. Keywords frequency is all that SEO is about. Customers engage in keyword searches on the internet. 
Optimizing keywords, relevant to the company and the product offers to help your content turn up in the top search results on the Internet. 

What are the three factors that digital marketing aims to boost?

• Insights: The greater the insights, the more exposure.
• Traffic: Traffic is a potential customer base.
• Sales: Sales generate profit, the whole point of running a business. 

What are some techniques employed in white hat Search Engine Optimization?

White hat Search Engine Optimization helps improve search engine ranking. It employs techniques like:-

• Link acquisition
• Generating high-quality content
• Restructuring
• HTML optimization

What are some techniques employed in black hat Search Engine Optimization?

Black hat Search Engine Optimization utilizes weaknesses of search engine ranking algorithms to rank on top and reach out to more audience

• Keyword studying
• Hidden text
• Hidden link

Although the results are immediate, the rankings do not last long. 

What are some techniques employed on grey hat Search Engine Optimization?

It is a balanced combination of black hat search engine optimization and white hat search engine optimization. The resulting content is satisfying to read for the audience, increasing the chances of returning to the content and eventually committing to the products they offer. The black hat techniques increase immediate profits, satisfying the business holders as well. 

List some digital marketing tools that you have experience using.

• Google Analytics
• Alexa ranking
• Kissmetrics
• Google Trends
• Google keyword planner
• Crazy egg Heatmaps
• SEMrush
• Canva
• MailChimp
• Buffer
• BuzzSumo
• Google Search Console
• Sprout Social
• Moz
• Asana

What is pay-per-click advertising?

Advertisers pay the publisher of the content every time the ad is clicked.

Is direct marketing the same as branding?

Branding works when a brand is exposed through advertisement to platforms with higher advertisement reach, for example, YouTube. Branding builds awareness.
In direct marketing, the brand directly approaches the audience through email, catalogues, pamphlets, and flyers. Marketing helps brands reach out to customers. 

What pay-per-click tools can you use efficiently?

• Optimizely
• SEMrush
• Adwords editor
• Adwords wrapper
• Unbounce
• Spyfu
• WordStream
• Microsoft Bing
• Clickcease
• PPC Protect
• Explorer
• Google Data Studio

Are you aware of on-page and off-page optimization and the difference between the two?

To regulate website traffic through page changes, you need to engage in on-page Search Engine Optimization. Interlinking two, for more pages, website loading time, and curating a meta description are on-page search engine optimization tactics.

Off-page search engine optimization is all about improving website presence and visibility on the internet. Like and share marketing, guest blogging, and question and answer are some off-page SEO tactics. 

What is a quality score? What factors influence quality scores?

Quality scores must be kept as high as possible. It is the evaluation scale of good and bad quality adverts, landing pages, and keywords. 

The following factors influence the quality score:- 

• Landing page experience 
• Advertisement relevance 
• Expected click-through rate 

The higher the quality score, the lower the cost, and the better the ad position. 

What is Google Adwords?

Google Adwords is an advert service that shows ads on Google and its advertising network. It employs a pay-per-click system of advertisement. It is a keyword-focused service. 

List the google Adwords extensions you know of.

• Call Extensions
• Callout extension 
• Promote extension
• Site link extension
• App extension
• Site links
• Structured Snippets
• Location Extensions
• Lead Form Extensions

What is mobile marketing?

Reaching out to your audience with the help of SMS, social media, website, email, video, newsletters, and applications on the phone is called mobile marketing.

What innate skills do you possess which make you a suitable digital marketing candidate?

Creativity, industry knowledge, credentials in digital marketing, analytical skills, logical reasoning, editing, writing skills, and technical know-how should be mentioned. 

You can also summarize the previous digital marketing projects that you’ve worked on.

Name some digital marketing trends that you know of.

Although one thing that should be kept in mind about the marketing trends is that they are not to be strictly adhered to. It’s good to think outside of the box. 

Some digital marketing trends are-

• Content personalization
• Phygital marketing
• Voice search
• Engagement-based email marketing 
• Browser push notifications
• DIY videos
• Audience focused content
• Google discover
• NFTs used by marketers

What do you think of the digital marketing industry? 

The digital marketing industry could be elaborated on based on the candidate’s own experiences. Generally speaking, the internet marketing industry is a large one, because almost all businesses, in all spheres, engage in internet marketing and hire digital marketers. It is full of people with technical knowledge, and professional ethics. The industry is consumer-friendly and markets facts instead of bluffing like in physical advertisements. 

Who are some digital marketers’ big names of the industry who you follow?

You should name only those people whose work inspires you. Try to list those who work in the sub-field in which you specialize or are particularly interested. Some impressive names are:-

• @Larry Kim
• @Ann Handley
• @Jay Baer
• @Chris Ducker
• @Shama Hyder
• @Dharmesh Shah

What are Accelerated Mobile Pages?

Accelerated Mobile Pages is an open-source library to create speed lab loading and lightweight running web pages. It creates web pages suitable for mobile. The web pages created are usually suitable for most browsers. 

What are long-tail keywords?

Keywords in search engine optimization that include more than four individual words are called long-tail keywords. They make the search results more specific and targeted. Employing long-tail keywords usually provides better rank results. For example; Best Online Digital Marketing Courses.

How does CPC differ from EPC?

CPC/PPC- Cost Per Click/Pay Per Click

EPC– Earning Per 100 Clicks

EPC is used in affiliate marketing. It sums up the average weekly earnings. Every 100 clicks earn a fixed amount of revenue.

CPC is a paid advertising term where an advertiser pays a publisher for every click on an ad. PPC advertising models like Google Adwords employ this model.

Name some email marketing tools that you know of. 

• Campaign Monitor
• Litmus
• MailGenius
• GetResponse
• Constant Contact 
• Hubspot
• MailerLite
• Drip
• Mailjet

What are the four C’s of digital marketing?

• Customer: receives the message.

• Content: the form in which the customer receives the message.

• Context: relevance and form in which content is sent to the customer.

• Conversation: on successful marketing, this is when you connect to the customer.

In what ways do backlinks help in search engine optimization?

• Backlinks help gain organic search engine ranking

• Increases domain authority

• Boosts referral traffic

• Improves the credibility score of your website

What is mobile-first indexing?

Indexing and ranking websites by Google happens concerning whether it is mobile user-friendly or not. Websites that are mobile-friendly in respect to design as well as content rank higher on the search engine.

How would you recommend we increase web page speed?

• Image optimization
• Simple web page design
• Subscribing to a Content Delivery Network
• Enable Browser Caching
• Improve server response time
• Reduce redirects

Does Ad scheduling help?

Yes. It helps you prevent running ads at times where there is poor audience response. It addresses customer demand and customer supply.

How would you recommend we improve the click-through rate in email marketing?

• Dispatching  an effective preview text
• Mobile-friendly email
• An engaging subject line
• Personalized emails
• Segmented emails
• Engaging email content

Make sure you answer the digital marketing interview questions with confidence. Gain some freelance experiences or internships in the industry so that you have something to talk about in the interview. Digital marketing interview questions are usually framed to accommodate both technical knowledge as well as personal opinions. Learn to engage in both to make your resume stand out. 

For more internet marketing-related content, do check the blog posts on our website Gryffindor Academy.