Facebook marketing is a platform that offers a variety of highly targeted paid advertisements and organic posts, allowing brands to put their products and services in front of a massive audience. Over the last decade, Facebook has shifted from the most prominent social medium on the internet into one of the biggest marketplaces.
Types of Facebook Ads-
Image ads: These simple ads are a great way to get started with Facebook paid to advertise. One can create one with just a few clicks by boosting an existing post with an image from the Facebook Page. Image ads may be simple, but that doesn’t mean they have to be boring.
Video ads: Video ads can run in the News Feed and Stories, or they can appear as in-stream ads in longer Facebook videos. Video ads can show the team or the product in action.
Poll ads: This mobile-only Facebook ad format incorporates an interactive component by adding a two-option poll to an image or video ad. One can add a separate link for each poll choice.
Carousel ads: A carousel ad uses up to 10 images or videos to showcase the product or service. One can use this format to highlight different benefits of one product, several different products or even use all the photos together to create one large panorama image.
Slideshow ads: Slideshow ads offer an easy way to create short video ads from a collection of still photos, text, or existing video clips. Slideshow ads have eye-catching motion, just like videos, but use five times fewer data. So, they load well even for people on slow internet connections. They’re an easy, low-impact way to draw attention.
Collection ads: These Facebook paid ads, which are offered only for mobile devices, allow to showcase five images or videos that customers can click to buy a product or service. Collection ads pair with Instant Experiences and allow people to buy the products without ever leaving Facebook. This makes online shopping easy when people are on-the-go.
Instant Experience ads: Instant Experience ads used to be called Canvas. They’re a full-screen ad format that loads 15 times faster than a mobile website outside of Facebook.