Google Ads is a pay-per-click (PPC) advertising platform. Unlike other PPC platforms like Facebook, Ads offers advertisers two basic ways to reach people:
1) Through the Google Search Network
2) Through the Google Display Network.
While these approaches are functionally very different, they both use a PPC bidding system, where advertisers bid to have their ads shown to relevant audiences.
The Google Search Network allows you to show the ads to users who are actively searching for the keywords that are selected. If one owns a landscaping business, they bid to have their ad show up every time a user types in “Landscaper in Tallahassee.”
Google Ads can be a big investment, both in time and money, but it’s a good one. The search network can make sure the ads rank well in searches of users who are looking for brands, and the display network can be used for re-engagement or discovery campaigns. Though the system can be complex, there’s a lot to gain from using it, and it’s entirely possible to run profitable campaigns with low CPCs even on the smallest of marketing budgets.
Google PPC: –
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to the site, rather than attempting to “earn” those visits organically.
Simply put, the way PPC works is one sets a budget (daily, monthly, whatever) for their ads on a given platform, such as Google or Facebook, and then pays when someone clicks on their ad.
There are other types of ads, such as pay-per-impression or pay-per-view similar types of advertising, such as pay-per-impression or pay-per-view; all of which function on a user taking a desired action.
In a PPC campaign with Google, you are paying Google to display your ads at the top or bottom of the traditional organic search results.
When a user clicks on one of the ads, they pay the current Cost Per Click (CPC), and that amount is taken from their daily budget. The biggest contributors are the volume and competition on whatever the given keyword is. Google will continue running their ads until enough people have clicked their ads and depleted their daily budget. At that point, Google will stop displaying their ads until the next day, or until one gives them more budget to use.