LinkedIn is a professional networking platform and it has all the features of a great marketing opportunity provider. Here one can interact with people who mean business. To market through LinkedIn, one needs to do the following −

• Build a robust business page that displays their products and services in a compelling format.
• Invite clients and vendors to follow and recommend their page.
• Launch a group that is related to their business. It can attract significant traffic.
• Reach their audience through targeted advertising.

LinkedIn is a powerful social media tool. One just needs to follow its policies and best practices.

An optimized LinkedIn profile is one where every part of the personal profile is filled out and shows audiences what one does, who they are, and what they are an expert in. This helps their profile rank higher in LinkedIn searches and builds trust among those who might want to connect or follow them.

Although one has alluded to the impact of having an optimized LinkedIn profile, it’s important you fully understand why they should care to have a clean and well-thought-out profile: –

• Helps recruiters understand who they are and their expertise, which can encourage them to reach out to their directly for job opportunities
• Makes them stand out if they apply for a job on LinkedIn 
• Boosts personal brand and can help them become an influencer.
• It can help them build relationships with prospects and close deals (social selling) 
• Establishes relationships with customers and creates more trust

Whether they are looking for a job, sprucing up their profile to participate in their company employee advocacy program, or want to be the next influencer — their LinkedIn profile is key to success. Not everyone wants to be the next professional influencer or build a massive personal brand, but everyone should consider creating an optimized LinkedIn profile.