SEO i.e., Search Engine Optimization means the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Bing, and other search engines. The better visibility one’s pages have in search results, the more likely he/she is to garner attention and attract prospective and existing customers to their business.

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than the competition can have a material impact on the bottom line.

However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites.

Also, the features like rich results and Knowledge Panels in the search results can increase visibility and provide users with more information about your company directly in the results.

In sum, SEO is the foundation of a holistic marketing ecosystem. When one understands what their website users want, they can then implement that knowledge across their campaigns (paid and organic), across their website, across their social media properties, and more.

In order to collect information on web pages, search engine bots “crawl” sites to create an index. One can think of the Worldwide Web a bit like a spider web — the bots (or spiders in this example) travel from page to page by links.

Once the bots get this information, an index is created. Search engine algorithms then review the index based on hundreds of ranking factors to determine which pages should appear where on the search engine results pages (SERPs) when users type in a specific query.

Our academy focuses very deeply on SEO training since we believe it is a very essential element of digital marketing which every student should be aware of. We believe that everyone should have a deep understanding of how important it is and how it works in Digital Marketing so that if required at some point the students could perform the necessary task without any special person’s guidance.