YOUR JOURNEY AT GRYFFINDOR ACADEMY
What Will You Learn
Module 1
Foundations
- Introduction of performance marketing
- Core metrics: CPA, ROAS, CTR, LTV
- Understanding funnels vs random ads
- How money flows in digital campaigns
Module 2
Audience & Funnel Strategy
- Customer psychology (why people click vs ignore)
- Building buyer personas that convert
- Funnel stages: Awareness → Consideration → Conversion
- Offer creation (this is where most beginners mess up)
Module 3
Meta Ads Mastery
- Ad account setup + Business Manager structure
- Campaign objectives breakdown (what actually works)
- Creative strategy (hooks, angles, thumb-stopping ads)
- Scaling methods (horizontal vs vertical)
Module 4
Google Ads & Search Intent
- Search vs Display vs YouTube ads
- Keyword research (buyer intent vs timepass traffic)
- Writing high-converting ad copies
- Bidding strategies that don’t burn money
Module 5
Tracking, Pixels & Analytics
- Meta Pixel + Google Tag setup
- Conversion tracking (without this you’re blind)
- Google Analytics basics
- Attribution models (why your data lies sometimes)
Module 6
Landing Pages & CRO
- Anatomy of a high-converting landing page
- Copywriting for conversions (not English class writing)
- A/B testing (headlines, creatives, CTAs)
- Reducing drop-offs and increasing conversion rate
Module 7
Retargeting & Scaling
- Retargeting strategies that recover lost sales
- Custom audiences & lookalikes
- Budget scaling without killing ROAS
- Creative fatigue & how to avoid it
Bonus
if you want to make it premium
- Freelancing & client acquisition
- E-commerce growth frameworks
- AI tools for ad creatives
WHAT WE OFFER FOR YOU
TESTIMONIALS
What Our Clients Say
Great Work!
“Our office is something we are pleased with. We consider it the little magnet; it is wanting to come here and afterward difficult to leave it."

Monica Regan
CLIENT OF AGENCYBest Creative Agency!
“Our office is something we are pleased with. We consider it the little magnet; it is wanting to come here and afterward difficult to leave it."

Megan Olson
client of agencyGreat Work!
“Our office is something we are pleased with. We consider it the little magnet; it is wanting to come here and afterward difficult to leave it."

Monica Regan
CLIENT OF AGENCYBest Creative Agency!
“Our office is something we are pleased with. We consider it the little magnet; it is wanting to come here and afterward difficult to leave it."



















