Driven by Experts & Dedicated to Achievement
India's 1st Industry-Ready Performance Marketing Course
Our goal is to make sure you walk away with skills that actually drive results—campaigns you can launch, scale, and profit from.
A+
What Will You Learn
Foundations
- Introduction of performance marketing
- Core metrics: CPA, ROAS, CTR, LTV
- Understanding funnels vs random ads
- How money flows in digital campaigns
Audience & Funnel Strategy
- Customer psychology (why people click vs ignore)
- Building buyer personas that convert
- Funnel stages: Awareness → Consideration → Conversion
- Offer creation (this is where most beginners mess up)
Meta Ads Mastery
- Ad account setup + Business Manager structure
- Campaign objectives breakdown (what actually works)
- Creative strategy (hooks, angles, thumb-stopping ads)
- Scaling methods (horizontal vs vertical)
Google Ads & Search Intent
- Search vs Display vs YouTube ads
- Keyword research (buyer intent vs timepass traffic)
- Writing high-converting ad copies
- Bidding strategies that don’t burn money
Tracking, Pixels & Analytics
- Meta Pixel + Google Tag setup
- Conversion tracking (without this you’re blind)
- Google Analytics basics
- Attribution models (why your data lies sometimes)
Landing Pages & CRO
- Anatomy of a high-converting landing page
- Copywriting for conversions (not English class writing)
- A/B testing (headlines, creatives, CTAs)
- Reducing drop-offs and increasing conversion rate
Retargeting & Scaling
- Retargeting strategies that recover lost sales
- Custom audiences & lookalikes
- Budget scaling without killing ROAS
- Creative fatigue & how to avoid it
Real-World Execution & Case Studies
- Campaign walkthroughs (from setup to scale)
- Budget allocation strategies
- Common mistakes beginners make (and how to avoid them)
- Building your portfolio / getting clients or job-ready
if you want to make it premium
- Freelancing & client acquisition
- E-commerce growth frameworks
- AI tools for ad creatives
NUMBERS
SPEAKS
We instil a strong foundation of creative thinking in every student—because that’s the real skill we focus on building.
Years Experienced Trainer
Tools
Modules
Graduates
Rahul Dass
- Qualification – MBA From Amity University
- Feild – Marketing
- Experience – 7+
- Core Skills – Branding & Performance Marketing
- Handled Budget – 10 Cr+
A Growth Specialist who brings 7+ years of real-world performance marketing experience into this course. His approach goes beyond theory, focusing on building systems that turn attention into measurable revenue. Throughout the course, he breaks down how to structure campaigns, create high-converting creatives, and build funnels that actually drive sales — not just clicks or engagement. Every concept is rooted in practical execution, combining data-backed decisions with sharp creative strategy. From Meta ads to content ecosystems and conversion optimization, he teaches what truly works in today’s performance-driven landscape — helping you avoid wasted spend and scale with clarity.
Traffic, Leads & Revenue
You’re not here to learn theory—you’re here to run ads that make money.
Learn How to Generate Traffic, Not just more traffic—profitable traffic.
Joined GryffINDOR Academy with zero clarity. Now I can run Meta and Google ads confidently. Practical learning, no fluff, and real campaign insights made the difference.

Jay Kumar
Meta Ads ManagerI came in confused about ads and funnels. This course made everything click. Clear frameworks, real examples, and zero fluff. Started getting consistent leads within a month.

Tisha Garg
Business HeadHonestly didn’t expect this level of depth. The course breaks down funnels, creatives, and scaling in a way that actually makes sense. Helped me land my first freelance client.

Aman Kumar
Growth ManagerWhat stood out is how real everything is—no textbook theory. You learn what actually works in the market. My campaigns improved within weeks of applying these strategies.








